Pestel analysis of mobile phone industry

How to Write a Summary of an Article? People with smartphones can now receive video advertisements and messages via the internet. Barack Obama and Mitt Romney are both using this as a medium for their campaigns. This shows the growing importance appreciation of mobile phones by politians.

Pestel analysis of mobile phone industry

The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible.

Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where Pestel analysis of mobile phone industry political factors are benign.

Smartphone Industry PEST Analysis by Carli D'Antonio on Prezi

Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations.

Economic This dimension is especially critical for Samsung, as the opening up of many markets in the developing world has meant that the company can expand its global footprint.

However, this dimension is also a worry since the ongoing global economic crisis has severely dented the purchasing power of consumers in many developed markets forcing Samsung to seek profitable ventures in the emerging markets.

The key point to note here is that the macroeconomic environment in which Samsung operates globally is beset with uncertainty and volatility leading to the company having had to reorient its strategies accordingly. The saving grace for the company is that it has adjusted rather well to the tapering off of the consumer disposable incomes in the developed world by expanding into the emerging and the developing markets.

Indeed, this is the reason Samsung has begun an aggressive push into the emerging markets in the hope of making up for lost business from the developed world.


This means that despite its global footprint it still operates from the core as a Korean company. Therefore, there are several aspects to its global operations some of which include adapting itself to the local conditions.

In other words, Samsung being a Global company has had to act locally meaning that it has had to adopt a Glocal strategy in many emerging markets.

Smartphone Industry PEST Analysis by Carli D'Antonio on Prezi People with smartphones can now receive video advertisements and messages via the internet. Barack Obama and Mitt Romney are both using this as a medium for their campaigns.
Therefore, different people have various cultures.
Pestel Analysis of Mobile Phone Industry | Free Essays - By Abhijeet Pratap Filed Under: Adding to the excitement are 5G and autonomous vehicles.
Almost all of the countries of the world use internet facilities to have close connection with the people and the world. IT technology is used in almost all important departments and fields of life.
Please consider supporting us by disabling your ad blocker. Unfortunately, it has been unable to adapt to changing market conditions created by the introduction of smartphones and the rise of aggressive competitors such as Apple Inc.

Apart from this, Samsung has had to tailor its products to the fast changing consumer preferences in the various markets where it operates.

The key point to note here is that Samsung operates in a market niche that is strongly influenced by the lifestyle preferences of consumers and given the fact that socio cultural factors are different in each country; it has had to reorient itself in each market accordingly.

This means that the company is at an advantage as far as harnessing the power of technology and driving innovation for sustainable business advantage is concerned.

This has translated into an obsessive mission by the company to be ahead of the technological and innovation curve and a vision to dominate its rivals and competitors as far being the first to reach the market with its latest products is concerned.

It remains to be seen as to how the company would wriggle out of the legal maze that it finds itself in the developed markets because of the various lawsuits. Environmental With the rise of the ethical consumer who wants his or her brands to source and make the products in a socially and environmentally responsible manner, Samsung has to be aware of the need to make its products to satiate the ethical chic consumer.

This means that it has to ensure that it does not compromise on the working conditions or the wages it pays to its labor who are engaged in making the final product.

Conclusion The preceding analysis clearly indicates that Samsung has its task cut out for itself as it navigates the treacherous global consumer market landmine. Indeed, as the company prepares to expand its global footprint, the stakes could not have been higher in a recessionary era and an uber competitive technological market landscape.The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in due to the telecommunications act.

The current industry regulator is the telecomm regulator Ofcom.

Pestel analysis of mobile phone industry

This was created to allow there to be fair competition. PESTLE analysis of Nokia points out challenges in an altered mobile phone market. Nokia will need to radically alter its business model simply to survive.

In SWOT analysis Opportunities and Threats are external factors of a mobile industry. Opportunities are: Benefit from converging industry . While noting the extremely limited visibility, Nokia expected industry mobile device volumes to decline 5% or more from levels, which they were right about.

Nokia has modified its Internet services market focus to the areas of music, maps, media, messaging and gaming. PEST analysis of uk mobile network industry. PEST ANALYSIS 5 POLITICAL 5 ECONOMIC 8 SOCIO-CULTURAL 9 TECHNOLOGICAL 11 SUMMARY OF PEST ANALYSIS 13 PEST ANALYSIS OF THE MOBILE PHONE NETWORK OPERATORS INDUSTRY IN THE UK AIM This paper presents an investigation .

PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political The mobile phone industry used to be a monopoly held by.

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