To start a concierge business, create a marketing plan that will land you the kinds of clients who are ready to pay for your services and remain loyal. Decide Which Services to Market A concierge can provide many different types of services. For example, you may specialize in getting tickets to sporting events and concerts. You can simply run errands, such as picking up dry cleaning or children from school.
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
As such, Concierge Service, Inc. However, Management is targeting wealthy individuals and corporations as its primary demographic, and this group has far more economic staying power than the average American.
Within this industry, there are approximately 13, companies that provide services identical or substantially similar to that of Concierge Service, Inc.
The industry has grown significantly over the last ten years as more people have moved into the upper strata of income due to the technology and real estate boom.
However, and as stated earlier, the industry may experience a pull back in revenues as the current economic climate has caused many people including wealthy people to cut discretionary expenditures.
In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
Below is an overview of the marketing strategies and objectives of the Company. Doe intends on using a number of marketing strategies that will increase the visibility and number of clients for the business from the onset of operations.
As the Company is targeting a highly specific demographic, these marketing campaigns will be highly focused on providing information specifically to wealthy individuals and corporations. The Company will also hire a public relations firm to have newsworthy public relations announcements and news releases printed in popular lifestyle magazines and other publications that are read by wealthy individuals.
As the business grows, Management may engage a larger advertising campaign that will include placing print advertisements in popular magazines such as Forbes, Fortune, Robb Report, and other high end lifestyle magazines.
You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.
For each owner or key employee, you should provide a brief biography in this section. The services provided by Concierge Service, Inc. However, the Company will generate recurring streams of income from the monthly enrollment fees charged to customers, which will ensure the profitability of the business on a month to month basis.
Additionally, the Company is targeted wealthy individuals that have greater economic staying power despite negative economic conditions.Posts about business plan written by cmtdpcjournal. For over 10 years physicians and patients have been relying on this platform to get evidence that would help them identify the best therapies, surgery and/or diagnostics for any unique medical condition.
To get things started, prepare a simple business plan. While this isn't always necessary if you won't be applying for financial help, it can help you define your business and target market. B Plans has an example created for a personal concierge business.
Learn the ins and outs of a concierge business. Make every client feel like the most important person in the world with a personal concierge service. Personal Concierge Service Business Plan – Executive Summary.
Peak Performer™ Concierge Services, LLC is a registered and standard business concierge services company that will be based in Baltimore – Maryland, United States of America, but operate all over the United States. Godsend Concierge Service concierge service business plan executive summary.
Godsend Concierge Service is a full-service concierge business serving the Eugene, Oregon market/5(28).
To start a concierge business, create a marketing plan that will land you the kinds of clients who are ready to pay for your services and remain loyal.